Branding for the Classroom
Brand Illustration Library
Draftsmanship is a key element of this style, with looping flourishes as the building blocks of each illustration. The assets revisited here are nod to Amplify’s legacy illustration style, the Flowing Line. This calligraphic evolution of the line carries the same illustrative nature that captivates the viewer with expressive and poetic line art. Working with Art Director Patrick Mahony @ Amplify, we designers worked to recreate the platform's branding style, experimenting with various uses of icons, characters, and shapes.
